Locals of Beachlands help name new retirement village

After years of residents campaigning, the Beachlands and Maraetai region will shortly have a retirement village and, like its design, locals were instrumental in its naming.

A public information evening held at Pineharbour Marina late last year was well attended by the local and wider Whitford, Beachlands and Maraetai community. Metlifecare shared the concept design, followed by a feedback session on name, design, layout and architectural style preference.

Metlifecare CEO Glen Sowry said the almost unanimous suggestions for the word ‘Pohutukawa’ to be included in the name will best reflect the regional identity.

“The community involvement has been phenomenal, and we appreciate the overwhelming support from residents on this village. The name Pohutukawa Landing is an acknowledgement of the amazing location and sweeping views. The word ‘Landing’ was inspired by the marina edge experience and it was fantastic to involve the community in the naming process,” says Glen.

“The village integrates into the landscape, visually acknowledging the history of both seafaring and holidays by the beach and the lands prior use as an orchard and vineyard. Pohutukawa Landing is truly the best of all worlds, a warm community of like-minded individuals enjoying amazing facilities and gardens in the heart of the famous Pohutukawa coast.”

The resident involvement in the naming and design process has been extensive and ongoing, and the support for the village continues to grow. Metlifecare undertook a photography series in which residents were captured in candid shots of their everyday life. The series, titled ‘Locals doing what locals do’, showcases residents of Beach lands and Marietta enjoying the famous lifestyle including walks along the beach or forest trails, fishing, making the most of local cafés and restaurants, and spending time with friends and family.

Jenny Carter, one of the residents pictured in the photo series, says she has enjoyed the positive community engagement.

“It was interesting to see our community through the end of someone else’s lens. It’s great Metlifecare are focused on being community facing and it offers an opportunity for partnership and sharing resources. If we work together, then only good things can come for our community, for all ages,” says Jenny.